Digital Transformation: The 'Brother of the Uncle' Approach to Corporate Hiring


If you ever want a masterclass in how completely broken and performative corporate hiring has become, look no further than the mythical "Digital Transformation" sector. Companies loudly proclaim that they desperately need to modernize, that they are hunting for aggressive tech talent to overhaul their legacy systems, and that innovation is their top priority.

And then, you get an email like this:

> "Dear XYZ,
> We would like to thank you for your application for 
> the role of Digital Transformation Specialist.
> Kindly note that the position has been filled and 
> therefore we are not in a position to proceed further with 
> your application...
> 
> Kind regards,
> Marie L%%%% A%%%%%%%, HR Executive, DC Aviation Ltd"

Read between the lines. There was no technical screening. There was no preliminary HR call. There was no interview. Just a sudden, abrupt notification that the position has been miraculously "filled."

The Compliance Checkbox

Let us translate what actually happened here. This wasn't a recruitment drive; it was a compliance exercise.

Often, companies already know exactly who is getting the job. It is usually an internal lateral move, a friend of a director, or (as the classic joke goes) the brother of the uncle. However, corporate governance or local labor laws dictate that they must post the job publicly for a certain number of days to prove they ran a "fair and open" search.

They collect resumes from actual engineers and specialists, dump them directly into the digital incinerator, hire the cousin they wanted to hire all along, and then send out automated boilerplate rejections. It is pure corporate theater.

The Irony of "Aviation" Transformation

The comedic timing here is truly impeccable.

Here we have an aviation company ostensibly looking for someone to spearhead their digital transformation. They receive an application from a Hardware Integrations Engineer who spends his days writing low-level systems architecture and is actively building a topographically accurate, voxel-based flight simulation engine from scratch.

And their HR department determines that this profile doesn't even warrant a ten-minute conversation.

You really have to admire the absolute disconnect between the technical reality of what "digital transformation" actually requires and what HR departments think it means.

To be honest - The application was made by me out of curiosity, because they wanted to pay about 36K per year. And I have to confess that I would not set my alarm clock for this salary. But I wanted to know what's up in their expectations. In short - I made this application for shits and giggles.

And 36K per year is a salary you set, when you don't want to receive applications at all.

The Future of Their Tech Stack

I can already tell you exactly what this company's "digital transformation" is going to look like under their newly appointed, pre-selected specialist.

There will be no actual systems architecture modernization. There will be no optimization of bare-metal resources or legacy code elimination. Instead, they will buy a massively bloated, overpriced enterprise software license from Microsoft or SAP. They will introduce five new layers of middle-management approvals. And the core of their "digital workflow" will consist of people printing out Excel spreadsheets, signing them with a pen, and scanning them back in as PDFs.

So, to the brother of the uncle who just landed the role: congratulations. I wish you the best of luck managing those PDF scans. I'll be over here actually building real aviation software.